Instagram marketing is the thing of the future and most companies are making this transition with their content since they are aware of changes that this social network has done. However, how can you know if you are in urgent need of a revamp, and how to figure out if you need a long-term solution? Keep on reading as we present you with some top important signs.
10 Signs your business needs a better Instagram marketing strategy
1. You are not putting your audience first/you are not interacting
Company-centric posts and something that is boring to most individuals will fail to get someone’s attention. You shouldn’t post about your everyday workflow or schedule, but you should aim for eccentric posts and attractive blogs/newsfeed information. Everything & anything that you post should be light-hearted and something that others can relate to in one way or another. Make sure that you are an interactive individual who cares about your audience.
2. You don’t know how to target your audience
Content marketing is vital for everyone, despite their business or line of work. This is why you need to know how to target your audience and get the right approach. Different brands often target different individuals, such as teens, adults, or kids. If you don’t have defined buyer personas, your unfocused effort will waste time and money. Serve the right type of product to the proper audience.
3. Your strategy is not ”the one”
There are loads of different ways that you can take & consider going for. For up to 40% of B2B marketers, their chosen technique fails them at some given moment. This is why it is crucial to have your marketing strategy documented to know which technique works best for you. Also, remind yourself that you need to go through that trial and error period. In the end, your success will show through the ability to clearly define, and implement an effective strategy.
4. You don’t have a schedule when it comes to your content
Up to 70% of companies prefer to use an editorial calendar for their content. There is no quick buck in content marketing, you’ve got to be in it for the long haul. This is why it is crucial to take your time, yet to have strong connections & an honest relationship with your readers. By creating a content publishing schedule and following it strictly, you’re more likely to stay in trend and you will be remembered by your audience due to your specific timeline.
5. You are not following the SEO rules
SEO rules are an important factor when it comes to your page & your blog. Search engine optimization helps you to be on-topic & in trend for your customers & future consumers. You need to make sure your content is fully optimized and in line with all the SEO rules. If it is not, you will do quite bad and poorly on the Google page & your newsfeed, which will be visible & noticeable through your sales.
6. Your website gets a lot of traffic but receives a low number of sales
There are many reasons why a website could be receiving a huge number of daily visits and still have low sales. Have you experienced this? Ask yourself if your website is appealing to its users. How fast is the site, and is it phone-friendly and supported? For some, it can crash easily. It could also be that your website looks unprofessional or untrustworthy. You need to invest a lot of time, love, care & money into the website & its design.
7. Your website design is outdated
Web designs get outdated very quickly these days since new stuff gets put out on the market quite often. New technologies, tools, and solutions are introduced almost every year, which means that you have to be on-topic & in trend yourself. This is why most experts recommend that you switch up your site & its look every 8 months or so, just to stay relevant and in trend. A good design breeds trust which helps visitors convert to your website, wouldn’t you agree?
8. You are not ranking for your brand name on Google
This one is, yet again, linked to the SEO part & is crucial for both big & small businesses. When people search for your brand name in search engines and your business doesn’t appear first, it can become a messy situation while creating distrust in customers. Make sure that your users can find relevant information on you since otherwise, they will not be buying from you + they will not find you trustworthy.
9. You believe you’re smarter than your customers
You need to make your users & buyers a priority. This is because social media & its users hold all the power. They have all the information they need at their fingertips. With the help of social media & customer reviews, your potential buyers can learn a lot about you. The first-hand experience they have with your company can make or break it.
10. You are not testing
Last, but not least, you need to understand your marketing’s ROI (return on investment) to understand how your business is going. Is your call-to-action is inefficient? How well is your email feedback or support? You need to do these tests on a regular. Make sure that your team is quick & responsive before you start working on some bigger projects.
Time to get your followers
A trustworthy brand and someone who offers high quality will have a higher number of followers on their social media. This is why you can buy real Instagram followers & watch your business grow. For the cheapest price on the market, smm-world.com will instantly process your followers + you can choose from 100 and up to 1000 authentic followers for your personal account or your brand! Start making a change asap, and watch your socials grow dramatically overnight.